Karen Scates
Strategic content marketer, brand storyteller, and leader.
In a world of ChatGPT and AI, it might be tempting to give your writing to a machine. But the world is also becoming wary of the inauthentic, copycats, and vagueness.
I believe the key to great content marketing is making human connections wherever possible and using those connections to build relationships.
Your audiences are real people looking for creative and actionable solutions to complex challenges. I connect people to companies through high-value content written to build the kind of trust and authority that creates and nurtures brand evangelists.
I have extensive experience creating strategic content marketing campaigns and leading teams of writers, multi-media producers, and designers to create results-focused, compelling content.
Written for optimal organic “findability” content is strategically promoted through organic and paid social media initiatives, targeted email, and various demand gen channels. The following is a sampling of that work.
Click on any image to see the full content asset
Writing Samples
Whitepapers
Research
eBooks & Infographics
Videos
Blogs
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This blog is part of an effort to expand the voice AI business from automotive to other industries, including retail.
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Written as an answer to common questions in the SERPS. This blog still appears in the snippets.
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This is a trend piece positioning voice AI as the wave of the future. Voice-first is a common term used to describe a business strategy that includes voice-enabling your customer interactions.
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In support of the company strategy to “voice enable the world”, this industry-specific blog addresses a common challenge and presents voice AI as a solution.
Case Studies
Campaign Web Pages
About
I am a marketing leader with 15+ years’ of experience delivering results through creative storytelling, engaging content, and data-driven marketing strategy. I have deep expertise in B2B, B2B2C, and B2D marketing and a proven track record of increasing SEO, creating leads, and elevating company thought leadership. Leveraging digital campaigns and content creation of all types— including webinars, long and short-form writing, video, website development, and social media messaging—I help marketing organizations meet or exceed aggressive KPIs.